To highlight the exceptional quality of the Vodafone LG Optimus phone's 5-megapixel camera, a captivating online hunt was devised, featuring 5 million pixels. Participants were tasked with zooming in on a picture taken with the phone and clicking as many pixels as possible to locate an Optimus phone. The response from people was swift and enthusiastic as they eagerly joined the hunt. Through organic engagement, the campaign rapidly gained momentum, and within a month, all 5 million pixels were clicked.
Salvatore Russomanno Role: Ideation, Copywriting &Production
This brand commercial shows that Vodafone network is much more than mere cold technology. Those four receptions bars on your phone are like friends who are always there when you need them the most. The campaign included a TV commercial, print campaign and online games.
To highlight the exceptional quality of the Vodafone LG Optimus phone's 5-megapixel camera, a captivating online hunt was devised, featuring 5 million pixels. Participants were tasked with zooming in on a picture taken with the phone and clicking as many pixels as possible to locate an Optimus phone. The response from people was swift and enthusiastic as they eagerly joined the hunt. Through organic engagement, the campaign rapidly gained momentum, and within a month, all 5 million pixels were clicked.
This brand commercial shows how powerful the Vodafone network is.Using stunning visual metaphors, the film displays the increasing amount of power you get from Vodafone network.
Vodafone TV is a service that delivers the main German channels in HD quality via the Internet. To launch it, a traditional TV channel called Alt TV (Old TV in English) was invented, which refused to join the HD trend. Fearing to go out of business, Gordon Barto, the CEO of Alt TV, tried to convince Germany to stay analog by starting a fierce battle against Vodafone TV. The campaign was Germany's most successful in its category and a huge hit on social media.
We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.
