We are a granular creative studio; an award-winning independent team of partners who research, design and produce highly innovative and impactful stories at the intersection of media, art, science, culture and technology.
We believe in "brave ideas" and "wise execution" to create deep memories and emotional connections in the audience; crossing physical, digital & virtual worlds.
. .We walk this way. .
Analysis. At the start of each project, we pay a lot of attention to the study of the goals of our customers, to the problems we can solve during the process and to the stakeholders emotions involved. We always consider the scenario, the personas and all the direct and indirect data available.
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Concept. Guided by an emotional approach, we work with a creative mindset to isolate the most relevant informations and narrative elements; then we translate them into shorts concepts aimed to create personal and relevant human experiences on a multiple mix of media.
..
coDesign. Being flexible means bringing specific skills to our customer's team and collaborating closely in sprint for each project, thus avoiding losing contact during the design and crafting phases. If needed, we can physically join the team, moving worldwide, where the project is.
..
Make. Make for us literally means doing work together with the entire team of dedicated talents and partners, creating a warm and productive environment. Depending on the size and types of projects we use different methods and tools for project management.
..
Measure. We believe that each of our projects must produce relevant data, possibly live and based on which to evaluate the actual success of the initiative and the achievement of the objectives. We think it's mandatory to create effective and anonymous data even in the physical space.
Research and experimentation are constants that lives throughout the design process to find insight and define strategic and relevant innovation tools
We walk this way
Analysis
Concept
(co.)Design
Make
Measure
At the start of each project, we pay a lot of attention to the study of the goals of our customers, to the problems we can solve during the process and to the stakeholders emotions involved. We always consider the scenario, the personas and all the direct and indirect data available
Guided by an emotional approach, we work with a creative mindset to isolate the most relevant informations and narrative elements; then we translate them into shorts concepts aimed to create personal and relevant human experiences on a multiple mix of media
Being flexible means bringing specific skills to our customer's team and collaborating closely in sprint for each project, thus avoiding losing contact during the design and crafting phases. If needed, we can physically join the team, moving worldwide, where the project is
Make for us literally means doing work together with the entire team of dedicated talents and partners, creating a warm and productive environment.
Depending on the size and types of projects we use different methods and tools for project management.
We believe that each of our projects must produce relevant data, possibly live and based on which to evaluate the actual success of the initiative and the achievement of the objectives. We think it's mandatory to create effective and anonymous data even in the physical space.
Research and Testing on emerging technologies are constants that lives throughout the design process to find insights and define strategic and relevant innovation tools
We walk this way
Analysis
At the start of each project, we pay a lot of attention to the study of the goals of our customers, to the problems we can solve during the process and to the stakeholders emotions involved. We always consider the scenario, the personas and all the direct and indirect data available
Concept
Guided by an emotional approach, we work with a creative mindset to isolate the most relevant informations and narrative elements; then we translate them into shorts concepts aimed to create personal and relevant human experiences on a multiple mix of media
(co.)Design
Being flexible means bringing specific skills to our customer's team and collaborating closely in sprint for each project, thus avoiding losing contact during the design and crafting phases. If needed, we can physically join the team, moving worldwide, where the project is
Make
Make for us literally means doing work together with the entire team of dedicated talents and partners, creating a warm and productive environment.
Depending on the size and types of projects we use different methods and tools for project management.
Measure
We believe that each of our projects must produce relevant data, possibly live and based on which to evaluate the actual success of the initiative and the achievement of the objectives. We think it's mandatory to create effective and anonymous data even in the physical space.
Research and experimentation are a constant that lives throughout the design process to find insight and define strategic and relevant innovation tools
Why Amigdala?
We chose it because it represents the part of our brain who perform a primary role in the processing of memory, decision-making, and emotional responses
