The story behind

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Samsung Space Selfie

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We've designed an Artificial Intelligence tool able to place people perfectly in every background and manage the publishing on the D-OOO network of screens.

Brief

Design an engagement experience that allows people to take a selfie on the street, to be able to choose a background, to change the background and manage a OOO billboard placed on the Milan Cathedral

Solution

In response to the brief, we designed and created a web app that, thanks to the intervention of Artificial Intelligence able to perfectly delete the background  as the result of a professional retoucher, allowed people to take a memorable selfie in the space. We then designed a second system capable of autonomously managing the publication and rotation of the images on the large screen of Urban Vision positioned on the Milan Cathedral.

BRAND
Samsung
Client
Urban Vision
expertise
Design
Partners involved
This project has been designed to

Awards

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