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Company Planar Audio
Type SMEs in the Creative Industry
Country Italy/UK
Business Planar Audio shapes exceptional soundscapes and crafts original music for commercials, films, and interactive experiences.
Challenge
Planar Audio’s exceptional creative output had established them as a highly respected player in their field, especially in audio production for commercials and interactive media. However, with a growing demand for their work, they sought to expand their reach into new markets, particularly in the film industry and the United States.
The team recognized that their strength in production needed to be complemented with enhanced business development strategies to drive sustainable growth. They aimed to establish stronger business relationships, build market-entry strategies, and access the tools necessary to scale effectively in new geographies, without detracting from their core creative focus.
Solution
Amigdala began working with Planar Audio in September to enhance their growth strategy and position them for expansion. Our collaboration was centered on empowering Planar Audio to maximize their existing strengths while seamlessly navigating the business development landscape.
Key initiatives included
• Market Focus Amigdala identified significant opportunities for Planar Audio in the film industry, aligning with their expertise and enabling them to extend their reach into this highly competitive sector.
• US Expansion We facilitated the establishment of a representation agency in New York City, providing Planar Audio with the right business contacts and strategies for penetrating the US market.
• Strategic Guidance Amigdala helped refine their business development approach by introducing a tailored methodology that would enable Planar to grow sustainably while maintaining their creative excellence. This included frameworks for building strong partnerships, enhancing visibility in target markets, and creating a roadmap for long-term success.
Results
Through our collaboration, Planar Audio is now poised to capitalise on new opportunities in the US market and the film industry, with strategic representation in New York serving as a key driver of their growth. By coupling their unparalleled creative expertise with enhanced business development tools, Planar Audio is on a strong path to scaling sustainably, all while maintaining their commitment to excellence in sound and music production.
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