To promote TUI, the biggest tourism company in Germany, the very first bad weather competition was created. Rules were simple: the person who experienced the worst weather won a holiday in the Caribbean. To participate, people had to check-in their weather status on a dedicated app: the worse the weather was, the higher the score. In a short time, the app became one of the most downloaded apps in the App Store.
To promote TUI, the biggest tourism company in Germany, the very first bad weather competition was created. Rules were simple: the person who experienced the worst weather won a holiday in the Caribbean. To participate, people had to check-in their weather status on a dedicated app: the worse the weather was, the higher the score. In a short time, the app became one of the most downloaded apps in the App Store.
Salvatore Russomanno Role: Ideation, Copywriting & Production.
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