Company ByteDance Ltd.
Type Large Enterprise
Partners Direct Client
Country of collaboration EMEA, USA, APAC excluding China)
Business ByteDance, the company behind TikTok, pioneers AI-driven technologies that power content, engagement, and analytics solutions for global brands and agencies.
Challenge
Enterprises and creative agencies are under increasing pressure to deliver personalized digital experiences to their customers. However, many lack access to advanced AI-driven technologies that can help them optimize customer engagement, personalize content, and scale their digital strategies effectively. Additionally, businesses outside of China face challenges in adopting cutting-edge tools that have driven the success of platforms like TikTok, further limiting their ability to compete in global markets.
Solution
Amigdala has partnered with BytePlus, the global enterprise arm of ByteDance, to offer creative agencies, enterprises, and tech studios the ability to implement the powerful AI and data analytics technologies that drive TikTok’s success. Amigdala CEO is a partner in the global team of BytePlus, based in London, to speed up business development activities to create the first success stories in new markets and offer these tools to creative studios, large companies and global agencies.
This partnership accelerates BytePlus’s market entry outside of China, providing businesses access to:
• AI-driven recommendation engines to enhance customer engagement and retention.
• Real-time data analytics for campaign optimization and content personalization.
• Advanced AI/AR and Video content creation tools that empower agencies to deliver innovative, immersive experiences for their clients.
Results
By leveraging Amigdala’s deep industry connections and BytePlus’s cutting-edge technology, enterprises and agencies now have the opportunity to accelerate their digital transformation:
• Faster market entry Businesses outside of China can now access BytePlus technologies through Amigdala’s network, shortening the time-to-market for these transformative solutions.
• Increased customer engagement AI-powered personalization tools lead to a significant increase in user engagement, optimizing content delivery and improving customer retention.
• Empowering creative agencies Agencies and tech studios can now offer their clients the advanced tools needed to create next-generation digital experiences, increasing value and innovation in their projects.
Brand 3M
Industry Science / Manufacturing / Innovation
Country Italy
Type Enterprise
Partner Design Group Italia
Business 3M, a global leader in innovation, develops cutting-edge technologies and solutions that enhance products, processes, and performance across industries. From healthcare to consumer goods, 3M powers advancements in safety, manufacturing, and sustainability, making everyday life easier and more efficient.
Challenge
3M needed to create an immersive and interactive experience at their Customer Innovation Center, showcasing their cutting-edge solutions to clients and partners in a highly engaging way.
Solution
Amigdala designed and developed an innovative space where visitors could explore 3M’s latest technologies through interactive installations and immersive experiences. The project included everything from digital content creation to advanced interactive setups, ensuring that 3M’s innovations came to life in a dynamic and memorable way.
Results
The Customer Innovation Center became a hub of creativity and innovation for 3M, providing an engaging environment for client meetings, workshops, and product showcases. The space fostered deeper client relationships and showcased 3M’s thought leadership in the technology and innovation sectors.
Company Wyth SA
Country Switzerland
Founders CEO Samuele Franzini (Amigdala CEO) and CSDO Mattia Bloise (Amigdala Sr. Partner)
Business Wyth Circles is the first all-in-one platform to create and manage multiple communities, run multiple events, collaborate and provide meaningful social experiences. 100% private and always accessible.
Market Enterprise - Education - Institutions
Recognitions Gran Prix Moebius Suisse, Top100 Swiss Startup '22, TechCrunch Disrupt BF200 '23m FWA, AWWWARDS
How it started
The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.
Challenge
Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.
Solution
Amigdala’s leadership and strategic expertise were instrumental in transforming Wyth from concept to execution. We created a team of associates and partners that working hand-in-hand with founders, developed a robust platform designed not only for live events but for scalable long-term growth across multiple sectors.
The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.
Results
Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.
Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.
We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.