Software & Technology

At Amigdala, we partner with businesses across the software and technology industry, providing strategic guidance, creative branding, and innovative engagement solutions.

Whether you’re a startup, SME, or a large enterprise, our tailored services are designed to support your unique needs—accelerating growth, refining market strategies, and building impactful brand experiences. With expertise in consulting, managed services, design, and audience engagement, we help tech companies thrive in competitive markets and reach new heights.
At Amigdala, we empower large B2B technology enterprises with expert consulting, managed services, and branding solutions to fuel growth and market expansion.

Our services focus on optimising strategic sales and marketing activities while exploring new markets like Switzerland, Italy, and Spain. From refining go-to-market strategies to testing new regions, we ensure a seamless transition and sustainable impact.

In addition, we offer comprehensive branding and audience engagement services, creating compelling digital identities and experiences that resonate with target audiences. Through tailored audience engagement strategies, we build deeper connections with customers, boosting retention and loyalty.

Our integrated approach combines strategy, creativity, and data-driven insights to position your brand for long-term success, ensuring every interaction enhances your market presence.

Business Advisory & Services

data & Artificial intelligence
Emerging Technologies
Business model optimisation
Go-to-market strategies
Business development
inbound & outbound marketing
managed lead generation services
Strategic Partnerships

Branding, Design & Coding

brand strategy
brand sotry
brand language
visual identity
design system and guideline
user-centered design
web & app design
creative direction
storytelling & copywriting
filmed video & motion graphics
interactive content
prototyping & user testing
ar/vr integration
interactive phygital installations

Company ByteDance Ltd.
Type Large Enterprise
Partners Direct Client
Country of collaboration EMEA, USA, APAC excluding China)

Business ByteDance, the company behind TikTok, pioneers AI-driven technologies that power content, engagement, and analytics solutions for global brands and agencies.

Case Study

Challenge
Enterprises and creative agencies are under increasing pressure to deliver personalized digital experiences to their customers. However, many lack access to advanced AI-driven technologies that can help them optimize customer engagement, personalize content, and scale their digital strategies effectively. Additionally, businesses outside of China face challenges in adopting cutting-edge tools that have driven the success of platforms like TikTok, further limiting their ability to compete in global markets.

Solution
Amigdala has partnered with BytePlus, the global enterprise arm of ByteDance, to offer creative agencies, enterprises, and tech studios the ability to implement the powerful AI and data analytics technologies that drive TikTok’s success. Amigdala CEO is a partner in the global team of BytePlus, based in London, to speed up business development activities to create the first success stories in new markets and offer these tools to creative studios, large companies and global agencies.

This partnership accelerates BytePlus’s market entry outside of China, providing businesses access to:
• AI-driven recommendation engines to enhance customer engagement and retention.
• Real-time data analytics for campaign optimization and content personalization.
• Advanced AI/AR and Video content creation tools that empower agencies to deliver innovative, immersive experiences for their clients.

Results
By leveraging Amigdala’s deep industry connections and BytePlus’s cutting-edge technology, enterprises and agencies now have the opportunity to accelerate their digital transformation:
• Faster market entry Businesses outside of China can now access BytePlus technologies through Amigdala’s network, shortening the time-to-market for these transformative solutions.
• Increased customer engagement AI-powered personalization tools lead to a significant increase in user engagement, optimizing content delivery and improving customer retention.
• Empowering creative agencies Agencies and tech studios can now offer their clients the advanced tools needed to create next-generation digital experiences, increasing value and innovation in their projects.

Click to open the case study

Brand 3M
Industry Science / Manufacturing / Innovation
Country Italy
Type Enterprise
Partner Design Group Italia

Business 3M, a global leader in innovation, develops cutting-edge technologies and solutions that enhance products, processes, and performance across industries. From healthcare to consumer goods, 3M powers advancements in safety, manufacturing, and sustainability, making everyday life easier and more efficient.

Challenge
3M needed to create an immersive and interactive experience at their Customer Innovation Center, showcasing their cutting-edge solutions to clients and partners in a highly engaging way.

Solution
Amigdala designed and developed an innovative space where visitors could explore 3M’s latest technologies through interactive installations and immersive experiences. The project included everything from digital content creation to advanced interactive setups, ensuring that 3M’s innovations came to life in a dynamic and memorable way.

Results
The Customer Innovation Center became a hub of creativity and innovation for 3M, providing an engaging environment for client meetings, workshops, and product showcases. The space fostered deeper client relationships and showcased 3M’s thought leadership in the technology and innovation sectors.

Explore the Full project
At Amigdala, we empower small and medium-sized enterprises (SMEs) with strategic consulting, managed services, and comprehensive branding solutions. We work closely with your team to craft strategies that accelerate growth and streamline operations, helping you adapt to the fast-paced demands of today’s markets. Our expertise spans multiple areas, including refining sales strategies and providing tailored guidance to navigate the complexities of regional markets.

In addition to consulting, we offer full branding, design, and coding services to elevate your business’s digital presence. Whether it’s creating a captivating brand identity, designing user-friendly websites, or developing custom-coded proucts, our goal is to make your brand resonate with your target audience.

By integrating strategy with creativity, we ensure that SMEs can stand out and compete effectively, building a strong foundation for sustainable growth.

Business Advisory & Services

data & Artificial intelligence
Emerging Technologies
corporate & business strategy
Business model optimisation
Go-to-market strategies
product led growth
product market fit
Business development
inbound & outbound marketing
managed lead generation services
platform orchestration
digital transformation
Strategic Partnerships

Branding, Design & Coding

brand strategy
brand sotry
brand language
visual identity
design system and guideline
user-centered design
web & app design
creative direction
storytelling & copywriting
filmed video & motion graphics
interactive content
prototyping & user testing
ar/vr integration
interactive phygital installations
digital product development
At Amigdala, we partner directly with tech startups in the critical post-pre-seed to post-Series A stages or with accelerators, incubators and venture builders, helping them achieve sustainable growth and prepare for their next fundraising round.

Our consulting services focus on refining your business strategy, optimising sales and marketing efforts, and ensuring you’re investor-ready with compelling narratives and financial models.

Alongside strategic guidance, we provide comprehensive branding, design, and coding services to strengthen your market presence, making your startup stand out to potential investors and partners.

Business Advisory & Services

data & Artificial intelligence
Emerging Technologies
corporate & business strategy
Business model optimisation
Go-to-market strategies
product led growth
product market fit
fundraising
managed lead generation services
inbound & outbound marketing
platform orchestration
Strategic Partnerships

Branding, Design & Coding

brand strategy
brand language
visual identity
design system and guideline
user-centered design
web & app design
creative direction
storytelling & copywriting
filmed video & motion graphics
interactive content
prototyping & user testing
digital product development

Company Wyth SA
Country
Switzerland
Founders CEO Samuele Franzini (Amigdala CEO) and CSDO Mattia Bloise (Amigdala Sr. Partner)

Business
Wyth Circles is the first all-in-one platform to create and manage multiple communities, run multiple events, collaborate and provide meaningful social experiences. 100% private and always accessible.

Market
Enterprise - Education - Institutions

Recognitions
Gran Prix Moebius Suisse, Top100 Swiss Startup '22, TechCrunch Disrupt BF200 '23m FWA, AWWWARDS

Click to open the case study
Case Study

How it started
The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.

Challenge
Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.

Solution
Amigdala’s leadership and strategic expertise were instrumental in transforming Wyth from concept to execution. We created a team of associates and partners that working hand-in-hand with founders, developed a robust platform designed not only for live events but for scalable long-term growth across multiple sectors.

The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.

Results
Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.

Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.

Explore Wyth website

Driving Results and Innovation

Is Your Business Facing These Growth Challenges?

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