The story behind

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The Adam Project

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Passers-by could go back in time in Milan's Piazza Tre Torri for three days and see themselves younger, as Ryan Reynolds does in the Netflix movie 'The Adam Project.'

To attract attention and involve passersby in raising awareness of the new film launching on Netflix in an original way, we co-designed with the agency DUDE a very innovative mirror game called Time Mirror, which in a crowded square in Milan attracted a steady stream of people allowing them to mirror themselves and see themselves together with a child version of themselves

Creative Coding Aurelio Napoli

BRAND
Netflix
Client
DUDE
expertise
Design
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