The story behind

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Redbull Culture Clash 2016-2017

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Red Bull Culture Clash is an international format, which over the years has become an unmissable event for all music lovers. It is inspired by the Jamaican culture of sound clash, celebrating the sound system and its influence in the world of hip hop, dancehall and dance music. We brought the clap-o-meter.

BRIEF

The Red Bull Culture Clash is one of the most entertaining and spectacular events of the year: four teams, four stages, a unique musical challenge have transformed the Milanese district of Barona for one night. How to declare the winner?

BRAND
Redbull
Client
Elita
expertise
Interactive
Partners involved

Awards

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