The story behind


IF! Italians Festival


We were involved in two editions of IF! Italians Festival to create content, take care of the scenography and direction of the last edition.


Promoted by the Art Directors Club and ASSOCOM, IF is a festival that brings together professionals, enthusiasts and professionals in the field of creativity.

IF! Italians Festival, fourth edition: 5 days of events, 5,000 total attendance, 155 Italian and international guests/speakers, 27 training courses/meetings including workshops, lectures, masterclasses and learning lunches. 55 meetings including talks, round tables, interviews, stories in the Dome, Motherboard and Google Lounges, live musical performances and an award for the best creativity: the ADCI Awards 2017. Theme 2017: #subvert.

Samuele Franzini oversaw the direction of the event and the ADCI Awards ceremony. He also supervised the participation of some guests.

Mattia Bloise oversaw the design of all content and video surfaces at the venue.Together they designed various experiences and workshops at the event.

IF Festival
Partners involved


Partners involved
No awards are related to this project