Grab the lightness

From the collaboration between Danone, Young & Rubicam, Kinetic, Grab The Lightness by Vitasnella is born, an activation of shopper marketing aimed at engaging the consumer at the point of sale with an unconventional approach. The pilot project starts in Milan.

AWARDS

NC Digital Awards 2017

🥈 Altre soluzioni digitali 

ADCI awards 2017

🥈 Promo & Activation

🥈 Design

NC Awards 2018

🥇 Packaging & Design

🥇 Comunicazione sul punto vendita

BRIEF

Danone wants to reaffirm its leadership in the light yogurt market and in particular in the casting segment. It was requested to carry out an activity that made the lightness, the main value of the Danone brand, tangible through the creative use of the store as a media.

BRAND
Vitasnella
CLIENT
Y&R
Competences
Concept, Design & Execution
Associates & Partners Involved
Samuele Franzini
Mattia Bloise

Awards

2017 ADCI Awards Silver for Design
2017 ADCI Awards Silver for Promo and Activation
2017 NC Digital Awards Silver for Other Digital Solutions
2018 NC Awards Gold for Communication on POS
2018 NC Awards Gold for Packaging & Design

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We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.

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