On the occasion of the presentation of the brand's autumn-winter collection, we were entrusted with the task of animating the space with a vivid and dynamic visual scenography that evolved during the evening.
The innovative element that characterized the mapping show on the walls of the location was the content control mode. We have in fact designed a system by which the models themselves interact and animate the contents with an architecture of RFID tags inserted in their shoes. In essence, when the models were positioned on the cubes, arranged to allow the public to admire the dress, a reader read the data present in the tag and sent specific contents to play. An unprecedented and spectacular show in which the movement actively interacted with the visuals that defined the interior.
Creative Direction, Content Production, Video Production, Experience and Event Direction
Created at Souldesigner™