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For the construction of the new Mont Blanc cable car, Skyway has launched a public competition for the preparation of a museum space at the historic Pavillon du Mont Frèty station. The competition is a project that Skyway Monte Bianco has chosen to promote for its uniqueness and for the possibility of bringing together different skills and creative genius with the historic and environmental charm of the cable cars.
IEG, with the creative direction of Samuele Franzini, won the competition through a design solution of the museum exhibition able to involve visitors and to emotionally narrate the history and evolution of the Mont Blanc cable car which, after the Second World War , accompanies the discovery of the European Giant and its unique territory. The project proposes, in fact, an idea of a museum as an unconventional space and an exhibition aimed at surprising and surprising. Through a path that is both poetic and interactive at the same time, visitors will be able to make an experiential journey immersed in a magical, ever-evolving place: the various technologies present - string art, tracking and multitouch videowall - will allow the conception of living the cable car both from view of technological innovation both as a metaphor of abstraction upwards, as a door to knowledge.
Client
Sky Way Monte Bianco
We did
Concept, Design Experience, Set up Design
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