A Christmas-themed projection mapping show was required to decorate the architecture of the Mercure hotel in Piazza Oberdan and an engagement activity that created brand awareness for passers-by.
Throughout the Christmas period a loop of visual content mapped on the facade of the hotel enriched the architecture of the hotel. To make the experience memorable and associate the memory with the brand, we have developed an application on the iPad to allow users to receive the snapshot in front of the "painted" light hotel by email and allowing Accorhotels marketing to collect a large database of contacts to proceed with sending commercial communications.
Content creation, Software Development,
Created at Souldesigner™
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