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ACCORHOTELS

Mercure Christams Story
A show of projection mapping for the entire Christmas period has painted the Piazza Oberdan hotel with a dynamic visual. In addition to decorating the architecture for passers-by, it was possible to receive a personalized shot that immortalized them during the experience.

BRIEF

A Christmas-themed projection mapping show was required to decorate the architecture of the Mercure hotel in Piazza Oberdan and an engagement activity that created brand awareness for passers-by.

EXPERIENCE

Throughout the Christmas period a loop of visual content mapped on the facade of the hotel enriched the architecture of the hotel. To make the experience memorable and associate the memory with the brand, we have developed an application on the iPad to allow users to receive the snapshot in front of the "painted" light hotel by email and allowing Accorhotels marketing to collect a large database of contacts to proceed with sending commercial communications.

Client
Accorhotels

Agency
Souldesigner

We did
Content creation, Software Development,

Created at Souldesigner™

we love collaborations,
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AMIGDALA

+41 91 923 40 40

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