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TBWA\CHIAT\DAY NY | Lucas Film

#FlyLikeThem
The #FlyLikeThem campaign will highlight stories of the airmen via social channels with acclaimed documentary 'Double Victory' and all-new resources from TBWA\CHIAT\DAY NY available online

Lucasfilm Ltd. has launched an educational initiative and social media campaign to provide resources to students and educators. Starting today, the documentary, 'Double Victory: The Tuskegee Airmen at War', will be permanently available on its website and will be accompanied by an all-new educational guide for students in year 6-12. Lucasfilm will be adding written profiles on Tuskegee pilots, nurses, and ground personnel weekly up to Veterans Day. Additionally, for the month of November, Lucasfilm is offering the feature film Red Tails on the Lucasfilm website for free.

History has often ignored the contributions of Black Americans, leaving heroes like the Tuskegee Airmen, the first Black military pilots, overlooked. They flew nearly 1,500 missions and shot down 112 German aircraft. These men flew above prejudice, racism and hate to serve their country and drive positive change in America. Their impressive performance earned them more than 150 Distinguished Flying crosses and helped lead to the integration into the U.S. Armed Forces.

AGENCY: TBWA\Chiat\Day New York

CHIEF CREATIVE OFFICER: Chris Beresford-Hill

EXECUTIVE CREATIVE DIRECTOR: Ricard Valero

ART DIRECTOR: Jennifer Orr

ASSOCIATE COPYWRITER: Amanda Winch

ASSOCIATE ART DIRECTOR: Penelope Vasquez

COPYWRITER: Taylor Reeves

YOUNGBLOOD CREATIVE JUNIOR ART DIRECTOR RESIDENT: Mike Gains

CHIEF DIVERSITY OFFICER: Doug Melville

HEAD OF DESIGN: Robyn Makinson

SENIOR DESIGNERS: Alex Lumain and Gina Pido

DESIGNER: Alex Flores

DESIGN OPERATIONS MANAGER: Simone Metzger

WEB DEVELOPER: Travis Robie

SENIOR CREATIVE MANAGER: Kait Sutherland

EXECUTIVE PRODUCER: Jen Vladimirsky

ASSOCIATED INTEGRATED PRODUCER: Natalie Zeller

SENIOR STRATEGIST: Kayla Sredni

STRATEGIST: Carlin Dixon

PROJECT MANAGERS: Rick Ash and Rashida Peters

BUSINESS DIRECTOR: Parker Collins

GLOBAL HEAD OF COMMUNICATIONS: Anaka Kobzev

GLOBAL COMMUNICATIONS COORDINATOR: Sydney Bugg

COMMUNICATIONS MANAGER: Asheden Hill

CEO: Rob Schwartz

PRESIDENT: Nancy Reyes

CHIEF STRATEGY OFFICER: James Sowden

DIGITAL PRODUCTION: Amigdala.ch, Mattia Bloise and Samuele Franzini

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