Oleificio Zucchi is one of the most important Italian companies in the production of seed and olive oils and in the production of private labels. The restructuring of their headquarters between a historic complex and the new production offices gave rise to the need to enhance the connection spaces between the two complexes.
We have taken up the challenge of transforming this space into a multimedia corridor capable of telling the brand's values. Through thematic areas, interactive tests, presence sensors, proximity technologies, and Kinect systems, we have created an immersive journey which, thanks to the gamification of the contents, entertained and informed guests.
The Big Now
Creative direction, UX/UI/Dev, Experience design, Video production
Created at Souldesigner™
Based in Switzerland & NYC
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