DANONE

Grab the lightness

AWARDS

NC Digital Awards 2017

🥈 Altre soluzioni digitali 

ADCI awards 2017

🥈 Promo & Activation

🥈 Design

NC Awards 2018

🥇 Packaging & Design

🥇 Comunicazione sul punto vendita

BRIEF

Danone wants to reaffirm its leadership in the light yogurt market and in particular in the casting segment. It was requested to carry out an activity that made the lightness, the main value of the Danone brand, tangible through the creative use of the store as a media.

EXPERIENCE

In the yogurt aisle, some jars soar more than all the others, literally. Thanks to a special display with buffers, Vitasnella Greek jars float in the air, literally standing above competitors and attracting the attention of customers. From the collaboration between Danone, Young & Rubicam, Kinetic and Souldesigner Grab The Lightness was born of Vitasnella, an activation of shopper marketing aimed at engaging the consumer at the point of sale with an unconventional approach.

Client
Danone 

Agenzia
Young&Rubicam Italia 

Chief Creative Officer
Vicky Gitto 

Creative Director
Jacopo Attardo, Marco Panareo, Paolo Pollo 

Art Director
Paolo Austero, Giovanna Mochetti 

Copywriter
Maria Vittoria Apicella 

Managing Director
Veronica Pagani 

Director
Lupo Attardo 

Production House
Neon Production 

3D Artist
Ludovica Caciolli 

Kinetic Head of Innovation
Laura Cruciani 

Creative Technology Partner
Souldesigner

Created at Souldesigner™

we are ready to collaborate,
what's your next project?

AMIGDALA

+41 91 923 40 40

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