Creating a unique moment that identifies and represents SKY Arte HD during the Milan Design Week 2015 in an iconic location such as Piazza Affari.
To create a unique and representative content we proposed to SKY Arte HD an interactive installation that would be a platform to host the performances of 5 artists, hybridizing various technologies and architectures. In pre-established moments, during the performance, the façade was transformed to host a selection of thematic promotions on design and a social wall that had the aim of celebrating the contents created by people on instagram. The work of the 5 artists that was created every evening on the facade of Palazzo Mezzanotte was taken up with time lapse in very high definition (standard in the documentation of works of art) to create a functional content both for sharing via web and social media, and as a historical memory of the works. To complete the experience a second video installation that reinterpreted the work "Souvenir De Milan "by Maurizio Catellan wrapping it in a multi-projection video of the Artist with" Toilet Paper "theme. The public work involved 16,000 people in 5 days.
SKY Arte HD
Creative Direction, Experience Design, Content production, Event production
Created at Souldesigner™
Based in Switzerland & NYC
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