Roberto Pisoni (Head of Sky Art) and Samuele Franzini (Souldesigner Hybrid Design Studio) talk about the round table "Art And Digital Design To Design The Interaction With The Brand". A meeting to bring out the potentialities and the critical points in the development of projects that use interaction design and the languages of art of a technological matrix to translate the needs of the brand.
Art and design can play a key role in the way customers experience the brand. The meeting brings together the members of some Italian interaction design studios in dialogue with Dino Vanini, Marketing Manager of Sky Arte HD and Samuele Franzini, founder of Souldesigner Hybrid Design Studio who takes care of the event. The aim is to highlight the potential and critical points in the development of projects that use interaction design and art languages of a technological matrix to translate the needs of the brand, identify together possible solutions and shared working methods.
Moderato da Roberto Pisoni (Direttore di Sky Arte HD) e Samuele Franzini (Souldesigner Hybrid Design Studio)
Con Gregorio De Luca Comandini, Mauro Pace (NONE Collective), Fabio Franchino (TODO) e Paolo Rigamonti(Limiteazero)
Client: IF! Festival
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