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AMIGDALA

Samuele Franzini

Creative direction, strategy, experience design

Lugano (CH) / New York (USA)

Creative Direction, Creative Technology, Experience Design, Interaction Design, Photography, Film making

He's always been looking to explore new languages, media and technologies, to understand them and use them to make something new. He is a brave creative director and wise leader, capable of building and lead teams in which mutual trust, curiosity, problem-solving, empathy and the achievement of goals within the established time are at the heart of daily collaboration.
With clients and partners, he always look for the most complete integration possible, in a flexible, agile and collaborative way. To push together the project to the boundaries of innovation.

He's also a passionate and very grateful lecturer, he loves to be able to involve students in challenging projects, thanks to which he can make them understand not only the methodologies but also relational ones, enhancing creativity to discover that the result can be something never seen before, extraordinary.

"Samuele is a good partner: when working on clients' briefs or on owned events (such as IF! Italians Festival) he's always trying to go beyond what is "well done", willing to do what is "excellent", "never done before", "the next stage". He's a kind of tech-creative nerd, with the reliability of a project manager. Finally, Sam is able to propose simple solution to complex problems, which is one of the rarest talents amongst creatives and technologists."
Emanuele Nenna (Co Founder & CEO The Big Now - UNA President)

"I always thought that an important figure like the Creative Technologist was missing in Italy. Then I met Samuele, a few years ago. And I understood what it means to keep together creative skills, technology, a sense of production and control of the entire supply chain of the project. A pleasure to work with him."
Paolo Iabichino (Group Chief Creative Officer at Ogilvy Italia)

"Samuele is a very talented and experienced professional. I’ve always admired his professional knowledge and his eagerness to challenge the status quo of the industry. Being someone who had the chance to work with him many times, I strongly recommend Samuele as a partner and a consultant."
Giuseppe Stigliano (Chief Executive Officer at Wunderman Thompson Italy)

"Samuele is first of all a reliable partner to have on board in an ambitious project. He is a smart innovative professional, creative problem solver in any situation. In the years we had the opportunity to work together lot of time and he always met the expectations. Highly recommended partner."
Francesca Fedrizzi (Operations Director at We Are Social)

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