From shop windows to fitting rooms, product testing to data collection, technology is re-inventing the in-store experience. Join Amigdala to map the opportunities and challenges underlying this retail revolution.

Since 2018 we partnered with Zero Density, an international technology company dedicated to develop creative products for the industries such as broadcasting, live events and e-sports. Zero Density offers the next level of production with real-time visual effects.

A digital experience designed to excite and surprise but also to reflect, through a particular path of digital narration, on the relationship between algorithm and space, on the identity of the user in the virtual space and on how the continuity between physical and digital space is represented by us, human beings.

We directed the event, made video and graphics contributions for the ceremony and the interactive visuals that accompanied the closing party.

We were involved in two editions of IF! Italians Festival to create content, take care of the scenography and direction of the last edition.

Starting from the analysis of the flow model of the experience of innovative design solutions, those solutions that are mostly interactive will be presented, which create a link between the vast world of new technologies and attest to the essential role of design in the context of experience and new communication and business strategies. Alongside theoretical insights, with targeted project activities, participants will be asked to develop short works and try out some exercises aimed at developing specific skills on how to design interactive products and services, using basic and advanced technological solutions, both software and hardware, both software and hardware . A selected spectrum of tools and "best practices" will be presented to allow participants to better represent "concept scenarios", user interfaces and flows through different techniques and digital physical prototyping methods. The workshop aims to provide participants with methods and tools for research and design of interactive systems. It also aims to inform participants of the latest technological innovations, how they are used within projects and what experiential models are. Paper models will be used to facilitate the sharing and development of creative ideas.

Roberto Pisoni (Head of Sky Art) and Samuele Franzini (Souldesigner Hybrid Design Studio) talk about the round table "Art And Digital Design To Design The Interaction With The Brand". A meeting to bring out the potentialities and the critical points in the development of projects that use interaction design and the languages of art of a technological matrix to translate the needs of the brand.

Art, technology and brand. In a landscape in which tools and languages are in transformation and offer new business opportunities, a journey to discover the possible hybridizations between the world of creativity, technological research, institutions and Brands.

What is Hybrid Design? An introduction on techniques, languages and hybridization technologies. An overview of the reference companies in the Media Art field. An emphasis on processes and tools for designing products and services for innovative solutions. Participants, led by professional designers, will be able to apply the tools, methods and languages learned for the development of a creative project that relates Brand, Art and Technology.