A museum exhibition was able to involve visitors and to tell in an emotional way the history and evolution of the Mont Blanc cable car which, from the second post-war period, accompanies the discovery of the European Giant and its unique territory.

We have taken up the challenge of transforming this space into a multimedia corridor capable of telling the brand's values. Through thematic areas, interactive tests, presence sensors, proximity technologies, and Kinect systems, we have created an immersive journey which, thanks to the gamification of the contents, entertained and informed guests.

The Customer Innovation Center introduces the guests of 3M to the mission, corporate values and the main industries of reference through a technological experiential journey.